Search Engine Optimization (SEO)
Amity IT Solutions Search Engine Optimization (SEO) is often considered the more
technical part of Web marketing. This is true because SEO does help in the promotion
of sites and at the same time it requires some technical knowledge – at least familiarity
with basic HTML. SEO is sometimes also called SEO copyrighting because most of the
techniques that are used to promote sites in search engines deal with text. Generally,
SEO can be defined as the activity of optimizing Web pages or whole sites in order
to make them more search engine friendly, thus getting higher positions in search
One of the basic truths in SEO is that even if you do all the things that are necessary
to do, this does not automatically guarantee you top ratings but if you neglect
basic rules, this certainly will not go unnoticed. Also, if you set realistic goals
– i.e to get into the top 30 results in Google for a particular keyword, rather
than be the number one for 10 keywords in 5 search engines, you will feel happier
and more satisfied with your results.
Although SEO helps to increase the traffic to one's site, SEO is not advertising.
Of course, we can be included in paid search results for given keywords but basically
the idea behind the SEO techniques is to get top placement because your site is
relevant to a particular search term, not because you pay.
As a small business owner, you probably have a tiny marketing budget if one actually
exists at all. The beauty of search engine optimization though is that it’s completely
free for you to take advantage of assuming that you have the courage to edit some
There are literally hundreds of tools available to use that will allow you to download,
edit and even research some simple elements of search engine optimization. Beyond
that, search engine optimization will provide your business with a long history
of leads without any recurring costs. For example, if you optimize your site effectively
— visitors can find you from now. If you were to actually spend money advertising
the same message — your newspaper, magazine ads and radio commercials would’ve all
been out of print or in the trash by that same time. So, to recap here — we’re talking
about free traffic, from qualified leads, who are interested in your service. And
all that’s required from you is a little bit of passion and patience.
- Search engine optimization is a long lasting approach to marketing.
- It's also forward thinking because it embraces an evolving medium (Internet).
- It is typically more affordable than traditional advertising techniques.
- It seeks to connect with people who are already looking for what you offer.
- It allows you to "pull" qualified prospects toward your products / services.